Art History of 20th Century Research Paper Example | Topics and Well Written Essays - 1250 words

Art History of 20th Century - Research Paper Example Pollok made most of his painting on canvas rather than on the wall, and this was to make them more portable. Most of his works were a mixture of controllable and uncontrollable factors1. Lynda Benglis on her part is an American sculptor and visual artist majorly known for her wax painting and poured latex sculptures. She also used drip style to make her works. She was a professional photographer as she had studied artwork at a college. Given that most of her works were sensual in nature, they were ignored for a long time. Â  Given that Pollok paintings were made on canvas rather than on walls, which is common. His paintings were or portable and could easily move to the museum. This work is significant and, therefore, can be easily seen by those visiting the place. Their placement on the wall at points that it could be viewed easily by people of all heights since it’s not too high or too low. A group of viewers can as well look at it at the same as it is large and full2. Pollok believed that the size of his works had a direct relationship with how and to what extent viewers and he would bond and be part of the painting. Lynda Benglis, on the other hand, made a sculpture that could not be hanging but place on a flat surface for viewing. Her sculpture is smaller compared to the paintings of Pollok. It is only visible to a keen viewer who had the intention of looking for this particular artwork in the gallery. The location of Benglis’ sculpture Batt puts it out of sight and away from other artistic works with which they fall into the same category. The disadvantage to the painter and the lovers of their works as it takes longer to locate them thus according to them with little or no publicity. Â  

Digital Business Management Essay Example | Topics and Well Written Essays - 2500 words

Digital Business Management - Essay Example The firm that is analyzed in the paper is Prada Group, a retail store operating in Milan Italy, which started operating way back in 1913 by Mario Prada. Prada is a luxury store which sells leather hand bags, leather accessories, travelling trunks, luxury accessories and beauty cases. It is because of the designed goods which are handcrafted with fine materials and through sophisticated techniques, the store rapidly grew to be the shopping point for most of the European aristocrats and the elegant members of haute bourgeoisie in Europe. Prada is an official supplier of the Italian Royal family and has been serving since 1919. The turning point came when Miuccia Prada, granddaughter of Mario launched a partnership with Tuscan business man, Patrizio Bertelli. The partnership created a new era with creativity and new business ideas. In 1977, Bertelli set up I.P.I spa in order to consolidate the production and in the year 2003 I.P.I spa was merged with Prada spa. It opened up a new store in 1983 in the prestigious Via Della Spiga in Milan. A new brand named Miu Miu was launched in the year 1993. In the year 2003 the store entered into a ten year licensing agreement with the Italian eyewear Luxottica, one of the leaders in eyewear industry. In the same year Prada went into joint venture with Spanish cosmetic PUIG beauty and fashion group and launched a new women’s fragrance by the end of 2004. Prada became the official partner of Italian Pavilion at the Shanghai World Expo in the year 2010 and in the same year it launched its collection and eyewear postcard. (Prada Group, p. 15). Apart from the offline stores the company also operates through online mode of business. Business Model E-business is often defined as transformation of some key business through the use of the web and internet technologies. Business model is architecture for the products and services and of the information flow which also includes the description of the business partners along with t heir roles (Hiltz, Murphy & Sigala, p.454). Business models are the most discussed topic and also the least aspect of the web which is understood. The web has changed the traditional business model of business. In the basic sense, business model is the method of performing business through which a company can sustain and generate sufficient revenue. A business model is essential and it shows how a company can make money by specifying its place in the value chain. Some of the business models are quite simple whereas others are complex. Internet has given rise to new kinds of business models. But at the same time the web is also reinventing tried and true models for online business. Business models have been defined and categorized into many different ways. Internet business model continuously keep on evolving and thus new as well as interesting variations can be expected in the near future (Rappa, â€Å"Business Models on the Web†). Prada Group had developed a business model w hich takes into consideration the value proposition and the revenue model. The reason behind the success of Prada group is the adoption of the business model. Figure 1: Business Model . (Source: Hiltz, Murphy & Sigala, p.454) Online value proposition (OVP) The first and foremost step in online business model is the value proposition for the relative business. Value proposition is mainly required for three things which are to target segmentation, focal the customer benefits and key resources of the business which can help deliver the benefit package in a much better way than its competitors. Value proposition is often considered as one of the smallest benefit package that a business offers to the customers. But the value cluster approach has helped the online business to address the multiple customer segments and at the same time offer a variety of benefits to its targeted